Perspectives on the changing commercial environment

Read our insights and white papers on current commercial shifts, and keep up with our latest events and updates.

AI is rewriting how businesses compete — learn how Matas Group is winning

A behind-the-scenes look at how one of the Nordics' most successful retailers works with AI, and what it has cost to get there.

Designing the organisation to deliver the ambition

Establishing a dedicated retail media team and setting a revenue target gives the business focus and accountability. Making that target achievable requires a sales model that connects responsibility for revenue with access to suppliers and authority over commercial terms.

Two new colleagues join Responsive

Roar Hyldkrog joins as Engagement Manager and Amy Flesor as Forward Deployed Data Scientist, strengthening our transformation delivery and our AI product work.

Escape the Loyalty Trap

Members spend more. That is not proof the programme works. Download a copy of the newly published white paper by Peter Schlegel.