Perspectives on the changing commercial environment

Read our insights and white papers on current commercial shifts, and keep up with our latest events and updates.

AI is rewriting how businesses compete — Matas Group is already ahead

A behind-the-scenes look at how the Nordics' most successful retailer works with AI, and what it has cost to get there.

Designing the organisation to deliver the ambition

Establishing a dedicated retail media team and setting a revenue target gives the business focus and accountability. Making that target achievable requires a sales model that connects responsibility for revenue with access to suppliers and authority over commercial terms.

Escape the Loyalty Trap

Members spend more. That is not proof the programme works. Download a copy of the newly published white paper by Peter Schlegel.

Two promotions at Responsive

Louisa Brügmann and Kevin Krieskov steps in to new roles on September 1st