We are witnessing an increasing number of practical executions and benefits from the use of AI. At Responsive, we have gained valuable learnings from AI projects that not only provide a one-off enhancement but also offer lasting operational advantages.
This white paper documents the project behind those learnings: streamlining the process of creating marketing emails for one of Denmark's largest brands, Matas. It covers the strategic considerations, the build, and how saving over 2,000 hours annually frees resources for work that creates even more value. Published May 2025, and still the clearest account we have of what it takes to make AI stick in a commercial team.
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