Responsive Consulting Group

Free Breakfast event21 October 2026

AI is rewriting how businesses compete – Matas Group is already ahead

On October 21st, Matas Group and Responsive open the doors for a rare, behind-the-scenes look at how the one of Nordics' most successful retailer works with AI - straight from the people who makes it happen.

White paperAugust 2026 · 17 pages

Escape The Loyalty Trap

Members spend more. That is not proof the programme works. What loyalty economics actually reward, and how to rebase a programme on value.

Insight8 min read

AI Content Scaling Doesn't Fail Where You Think It Does

Multi-market AI content scaling gets greenlit as a tech project. When quality, speed or backlog problems surface later, they are blamed on the technology. They rarely are.

Case studyRetail · Centre of Excellence launch

Shaping an organisation for AI success

An international client found themselves with a range of scattered AI initiatives, no clear sense of direction, and unable to measure tangible business impact from the projects that had been launched. Responsive helped establish a Centre of Excellence to govern the project portfolio, ensure outcome accountability, and implement projects effectively.

Expertise

We work with leadership teams to create profitable growth

We work across four distinct areas of expertise covering the core layers of the business. The areas span the foundation and strategy giving the business direction, through the commercial mechanisms driving its performance and the people, processes, and tools running it, to the AI that help accelerate transformation.

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Commercial TransformationCommercial ExcellenceOperational EfficiencyAI in Commercial Management
Principles

Our principles of operation

We work with a unique set of principles to understand and develop your business. These six principles represent an analytical framework, providing a structured approach to solving complex commercial challenges.

Goals and ObjectivesCustomers and ValueProposition and ConceptCapabilities and OrganisationData and TechnologyPeople and Change
Cases

Client success, impact and results

Retail
Featured case
Shaping an organisation for AI success
An international client found themselves with a range of scattered AI initiatives, no clear sense of direction, and unable to measure tangible business impact from the projects that had been launched. Responsive helped establish a Centre of Excellence to govern the project portfolio, ensure outcome accountability, and implement projects effectively.
Read the case →
All cases
Perspectives

Perspectives on the shifts shaping commercial performance

Responsive Exchange · 21 October 2026
AI is rewriting how businesses compete - Matas Group is already ahead

A behind-the-scenes morning with Matas Group on what it takes to move AI from pilot to operation. Landemærket 29, Copenhagen.

Seats are limited — 8:30–10:20, breakfast included.
Insight
AI content scaling doesn't fail where you think it does
8 min read · September 2026
White paper
Escape The Loyalty Trap
August 2026 · 17 pages
Update
Two promotions at Responsive
August 2026
Insight
Think Big: Embracing Risk and Investment in Commercial Transformations
7 min read · October 2024