Retail
Shaping an organisation for AI success
An international client found themselves with a range of scattered AI initiatives, no clear sense of direction, and unable to measure tangible business impact from the projects that had been launched. Responsive helped establish a Centre of Excellence to govern the project portfolio, ensure outcome accountability, and implement projects effectively.
Centre of Excellence launch
Direct-to-Consumer
Designing a Commercial Strategy to Re-Ignite Growth
The newly appointed Chief Digital Officer at a global direct-to-consumer company asked Responsive to help develop a new commercial strategy aimed at re-igniting growth. The new strategy built on an updated market segmentation, a clearly defined target consumer profile, and clear direction for where to invest in growth and where to optimise for profitability.
Strategic impact