Strategically pragmatic.
We prioritise delivering tangible impact over following templates and checklists.
We work closely with your leadership and the relevant teams in your organisation to deliver the right solution for your business. We are relentlessly committed to solving the right problem with maximum impact. We embed ourselves in your organisation to ensure a deep understanding of your business and the problem we’re solving, enabling us to deliver solutions that actually work – also after we’ve left.
We care deeply about the impact of our work. We know that consultants are not judged by the aesthetics of a process or the amount of slides delivered. That’s why we aim to make a difference that is visible on your top or bottom line.
While many of our solutions have a digital output, we’re not driven by technology in and of itself. Whichever problem we’re solving, we believe that business should drive technology, not the other way around.
We insist on understanding, not just knowing. We work hard to understand your industry, your business, your economics, your markets, your organisation. Only by doing so are we able to have the impact we strive for.
While governance and processes are there for a reason, sometimes they need to be broken. We pride ourselves in knowing when to follow procedure and when to cut through the red tape.
Join our team
Our competencies lie in strategy, creativity, technology and data – and together we are successfully moving some of Denmark’s largest brands into the digital age.
Our tight-knit team, collective drive and diverse set of in-house competencies have made us experts in growing talent and expanding employee skill sets. Our services are in demand and we are always on the look-out for talented people to join us.
Open positions
The people you will actually work with
Peter has spent nearly two decades working with executive teams and boards on large-scale business transformation. His experience spans retail, direct-to-consumer, financial services, and various B2B sectors. He leads teams and transformations working nationally, regionally, and globally.
Sandra runs operating model and organisational transformation programmes end to end - from the business case that gets a decision made, through the governance and delivery that make it happen. She works with client leadership and teams across retail and financial services, creating clarity and navigating resistance to get change adopted.
Ulrik has spent over 20 years driving digital transformation across CRM, CMS, martech and media. At Responsive, he bridges business and IT focusing on how IT supports value creation. He works closely with consultants and stakeholders to keep transformation grounded in the core business, with an emphasis on practical results.
Louisa helps clients translate business challenges into clear functional requirements for digital solutions. With a background in e-commerce, she works across Customer Loyalty, Retail Media and MarTech, supporting projects from solution design and process optimisation through testing, implementation and adoption, ensuring solutions deliver on their business objectives.
His bio is on leave too. Check back soon.
Ida specialises in digital transformation within retail and fashion, creating impact from strategy to execution. Most recently, she helped a large Nordic retailer automate content production and streamline briefing, driving adoption among stakeholders. As a bridge builder between business and tech, she stays hands-on until the impact is measurable.
Since joining Responsive in summer 2022, Andreas has worked directly with clients to design and implement marketing automation solutions that support their sales and marketing processes. His focus is Commercial Excellence, translating business needs into scalable platform configurations and tailored applications that automate workflows and improve operational efficiency.
Philip joined Responsive in 2025, helping major Danish retailers improve efficiency through digital transformation. He focuses on aligning operating models, change management and data, working closely with client teams to translate transformation ambitions into practical improvements in how their organisations operate.
Isabella builds AI agents, skills and workflows, including translation tools and copywriting assistants, for retail and e-commerce clients. She replaces repetitive, manual processes with faster and more consistent ways of working. Through workshops, co-creation and continuous testing, she takes solutions from needs assessment to implementation and adoption in daily work.
Lucas contributes to a variety of external client cases, mainly within commercial strategy and transformation. Alongside this, he supports internal development initiatives, drawing on analytical competencies that connect insight to execution across both.
Michael is an experienced marketer who has spent his career building brands and driving relevance for advisory businesses and their clients. At Responsive he leads marketing, from thought leadership and events to digital presence – turning expertise into content, conversations and commercial dialogue.