Duration

1 hour 50 minutes

Location

Responsive, Landemærket 29, 1119 Copenhagen K

While most businesses are still experimenting with AI, Matas Group is deploying AI at scale across its entire organisation - creating the foundation for its long-term strategy and changing how 2,500+ store employees work.

On October 21, Matas Group and Responsive give a rare, behind-the-scenes look at how one of the Nordics' most successful retailers works with AI.

Three speakers from Matas Group will join us:

Staffan Backman, Senior Vice President of Artificial Intelligence, will talk about the AI vision and strategy, who owns the agenda, and where investments go next. You'll get the naked truth about an evolving operating model between the IT organisation and the business. About governance in a multi-national organisation, about selecting the right tools, and about learning how to mature and execute complex AI transformation projects.

Nina Borgström, Senior Vice President of Sales and Store Operations, will share the business and operational perspectives of a group-wide project to increase employee productivity across its 500+ stores in Sweden, Denmark, Norway, and Finland. How to balance the business case with uncertainty, and how to move from idea to pilot to continuous value realisation.

Niels Gudemoes Iversen, AI Project Manager, will take us into the trenches of executing the project. You'll learn what to do when emerging technologies meet the realities of store employee life. When the data supposed to be the bedrock of your solution start crumbling underneath your solution, and when employee adoption proves just as difficult as the seasoned store managers told you.

We are confident you will leave, having learned lessons that you can apply in your own organisation. And you will know why Matas Group consider themselves “enlightened optimists” and continue to invest ambitiously in its AI transformation.