Retail Media

Retail media revenue stays untapped without a monetisation model

Retail media is one of the fastest growing revenue opportunities, yet only few businesses have unlocked its full commercial potential. The gap is rarely the media inventory itself, but the absence of a structured business model to monetise it. Some of the challenges we help our clients solve include:

• —How do we expand our commercial model to grow revenue and improve margins?
• —How can we package and price our first-party data and media assets to create a scalable media product?
• —How do we build a reporting and measurement setup that gives advertisers the performance transparency they need to grow their investment in our retail media offering over time?

How we build and scale retail media networks

Building a successful retail media business at scale requires a foundation of solid strategy and commercial expertise. Work we typically do with our clients includes:

1. 01Assessment of the organisation's current data foundation, product portfolio, supplier relationships, and technology infrastructure to identify the commercial opportunities and define the business case that makes the business model viable.
2. 02Designing the media product by packaging the owned media assets into a structured portfolio with defined pricing, bundling, and measurement criteria.
3. 03Establishing the go-to-market model by defining the supplier segmentation, value proposition, sales process, and service model needed to bring the retail media product to market and drive supplier adoption.
4. 04Selecting the right technology platform, integrating it with existing data sources, and building the reporting infrastructure that ensures full transparency from investment to performance.
5. 05Defining the operating model by putting in place the capabilities and processes needed to run and grow the retail media business sustainably over time.
6. 06Executing the supplier go-to-market while onboarding the first advertisers and setting up the operational foundation needed to manage campaigns over time, ensuring the retail media business continues to scale after launch.

Deliverables enabling a scalable retail media network

We deliver concrete outputs that build the foundation for a profitable and sustainable retail media business. Here is some of what we have delivered for other clients:

• A retail media business case and commercial model that defines the revenue opportunities, target supplier segments, pricing logic, and a go-to-market approach that makes the retail media offering worth building.
• A media product offering that packages owned media assets into clearly defined value propositions with pricing, specifications, and measurement criteria that advertisers can act on.
• An end-to-end technology setup with detailed reporting infrastructure that ensures full transparency, giving advertisers the performance visibility needed to make confident investment decisions.
• A defined operating model that refines the organisation’s capabilities and processes needed to run and scale the retail media business.
• A comprehensive go-to-market playbook covering the sales process, onboarding approach, campaign management setup, and the operational model needed to grow and sustain the retail media offering over time.