Analysis and Segmentation
We use the breakdown of existing client bases, order data, client loyalty etc., in order to guarantee a solid businesslike basis for stratgic decisions.Therefore, we render it possible to prioritize efforts and resources with the starting point in reel value creation and possibilities of streamlining.
Contact Point Analysis
Through our analysis of contact points, we uncover the existing points of contacts between the company and the clients.
We gather all the existing communication, i.e. from call center inquiries, visits at web sites, etc., and break it down. By creating an assembled picture of the client contacts, the content, the timing, the frequency, we put ourselves in the shoes of the client, and move across the traditional business organizing - and silo thinking.
It is in the detail that the possibilities of optimizing are to be found. This mode of procedure eliminates everything which usually is forgotten, and make the clients having to taking the initiative themselves, waste precious time, and feeling dissatisfaction and frustration.
Client Analyses
Through quantitative client analyses, we can, by way of example, help you to uncover the most valuable clients in your client base, and as a foundation for, by way of example, strategies for growth, and strategic decisions.
We elaborate prediction models of the expected client departure (Churn), and the biggest probability of selling even more. Which clients buy which products, and when? What is of vital importance to make a client stay or depart?
Through this knowledge and understanding, you will be able to prioritize your efforts and use your resources, where the likelihood of success is at its highest.
We work with internal data and enrich them with external data, which enable us to identify the most significant segments in your database. We also uncover your market potential, and help you indentify which concrete you should focus on.
Together with our partners, we elaborate analyses of client satisfaction and loyalty, and uncover drivers and barriers for the client keeping.
Characteristic for our work with analysis and segmentations is that it is operational. We have no use whatsoever for stylish folders on the shelf. Results and models should be put into practice in concrete efforts, and should be able to be used operationally in the daily contact with the clients.
Get inspiration on how to optimize your marketing investment
More than ever before, it is all a matter of streamlining ones efforts and to get more quantifiable results out of the marketing budgets. We urge all Heads of Sales and Marketing to take each other's hands, and to get new inspiration through our lectures.