Classical Direct Marketing

The classical concept of Direct Marketing contains dividing into households, Direct Mails, coupons, e mails etc., and it is basically about creating a response and to make people react on your inquiries.

Responsive has vast experience of this discipline and the elements, which are crucial for response, Cost Per Lead (CPL) and Cost Per Order (CPO),

Through the times, we have executed tests in large numbers, and for that reason, we are to today able to tell you very precisely how much you will increase the effect of your direct marketing. That is to say, not only with a couple of percentages, but actually three to ten times. First and foremost it is all a matter of acknowledging, that being successful in direct marketing is all about mathematics.

How much does the effect increase by including a stamped reply envelope instead of a reply form?
How much does the effect increase by skipping the leaflet, and writing a longer sales letter?
What does the weight of the envelope in grams mean?
Etc., etc., etc.

For the clients, with whom we have worked together, we can very precisely quantify the pledges above and for that reason also increase the response continuously through our cooperation.

Tomas Gorrissen and Troels Christensen have together written the handbook Direct Marketing, which has been publish by the editor Børsens Forlag.  

Visti Boghallen

Dialogue and Relationship Marketing

The dialogue takes its starting point in the fact that you should ask your customer, before you present your solution - just like the good sales person. The model is often that you send out a letter or an e-mail along with a questionnaire, and in the light of the informations you get in return, you adapt the the following messages to each individual client.

This can be both the complex Business to Business Sales effort, where we, for example, are to move the person in question out of some well-established cooperation relations or patterns of conduct. As far as the Business to Consumer market is concerned, we have a comprehensive product range, which allows us to tailor our messages precisely to the needs of each individual customer.

Products and services keep becoming more and more alike. The time when you could differentiate yourself on product features is long gone. Today it is all a matter of creating relations between the client and the company. The interesting thing is: How do you create good client relations?

Through our vast experience by creating and keeping long time and profitable client relations, you will be able to increase the lifetime value of your clients.  

PR and Dialogue - the perfect match

PR in combination with the tools, we work with at Responsive, is a very strong combination of two medias.

One of the challenges with more traditional marketing is that the consumer keeps getting more and more immune and cynical as far as advertising is concerned. In the US, they actually say that marketing resistance is common. For this reason, it is of course all about to a considerable extent using other marketing methods, which the clients do not perceive as so importunate, and here the combination between PR and Dialogue Marketing is unique.

We have worked with PR as an integrated part of our communication, in row different cases, and by which prerequisites that work.