Optimization

Many marketing people may handle by themselves internally or may receive assistance from smaller production companies. There are lots of competent marketing people with a good grip of their target audiences, the choice of the right medias, etc. However, we have often seen, that their competences often lack the elements of Direct Marketing, i.e. the right insert; what envelopes should (or should not) be used; and which size and format are adequate .

However, we have often seen, that their competences often lack the Direct Marketing elements, i.e. the rights insert. At Responsive, we have been testing this for years on end, and we are for example able to contribute to the testing the variant of the existing dialogue, and thus, ameliorate the economy of the campaign. This is a cutback, which can either be used to save you money or to get you even more clients

Responsive Optimizer is headed by Kim Lerborg, who earlier worked seven years as the Marketing Director at the book clubs of the most prestigious Danish publisher, Gyldendal, where he secured 750.000 new clients via Response Marketing.