Responsive is a member of the international direct marketing network InterDirect. The InterDirect network was formed in 1988 by a small group of direct marketing agencies, who found out that they had clients with similar challenges.
The idea of a network of agencies that could provide specialized assistance and knowledge sharing across boundaries, appeared to be a very good idea. Today the network consists of more than 1,750 people worldwide and is still growing.
To join the network the company must live up to certain standards. For example, the management must be independent, the agency has to be empowered to conduct international campaigns, the company has to focus on both strategy, planning and data mining, and of course the ability to work across a wide range of response media. First and foremost it is important that all members are independent DM-specialists who can demonstrate results from their own markets.
For our customers, InterDirect can support with a unique knowledge base, which we can use for inspiration for the solving of tasks, that requires a glimpse into the world.
Examples of cross-border campaigns are British Airways, Compuserve, Glenfiddich, Hapimag,Nilfisk, Shell, Walt Disney, Microsoft, Monroe, GNNetcom and Volvo.
You can read more about InterDirect here.
Get inspiration on how to optimize your marketing investment
More than ever before, it is all a matter of streamlining ones efforts and to get more quantifiable results out of the marketing budgets. We urge all Heads of Sales and Marketing to take each other's hands, and to get new inspiration through our lectures.
